AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Film & Television Apps on iOS in Latin America
An analysis of the top 5 Film & Television iOS applications in Latin America for the first quarter of 2021 reveals their performance trends. Full insights are available on Sensor Tower.
In the first quarter of 2021, the Latin American market observed notable trends in the performance of leading Film & Television iOS applications. Data compiled by Sensor Tower provides a glimpse into the downloads, revenue, and weekly active users for these entertainment giants.
Disney+ experienced a downward trend in both downloads, moving from 598K to 148K, and active users, from 3M to 2.4M. Its revenue also saw a decline, starting at $554K and ending the quarter at $438K.
Globoplay: Novelas, séries e +, the Brazilian platform, showed an impressive spike in downloads in late January, peaking at 253K, and a significant rise in weekly active users, reaching a high of 1.5M. Revenue mirrored this positive trend, hitting a peak of $520K in early February.
Netflix maintained a strong user base, with weekly active users starting at 11M and reaching over 11M by the end of March. Downloads slightly decreased from 246K to 191K, while revenue exhibited a modest downward trend, starting at $198K and closing the quarter at $171K.
Crunchyroll saw a steady increase in revenue through the quarter, beginning at $65K and rising to $85K, with a slight drop to $68K by the end of March. Its active user base grew from 264K to 296K, before a marginal drop to 296K. Downloads remained relatively stable, with a slight decrease from 35K to 31K.
Amazon Prime Video displayed a steady performance in weekly active users, starting at 1.2M and slightly increasing to 1.2M. Downloads peaked in early March at 133K, and revenue showed a fluctuating but generally ascending trend, ending the quarter at $73K.
For more detailed insights and data on the performance of these and other applications, Sensor Tower's platform is the go-to source for market analysis.